An online resource kit to help answer all your business management, marketing and sales questions.
Business Management:
How you can make more money
PPA’s groundbreaking financial survey can be your guide
“A large income is the best recipe for happiness I ever heard of,” says a character in Jane Austen’s “Northanger Abbey.” Cry shallow if you will, but you cannot deny that a healthy income is a key ingredient in any recipe for success..
Marketing:
Find your it, then own it
Don't be all things to all people
Don’t try to be a jack-of-all-trades; you’ll end up a master of none. Define your sustainable competitive advantage and give it a great tagline..
Sales & Pricing:
Pricing Portrait & Wedding Photography, part 1
Pricing considerations for portrait and wedding photographers.
The task of pricing photography is greatly simplified when you understand the relationship between what it costs to do business and how much to charge in order to be profitable..
